What is the purpose of a logo? It’s more than design…it’s about purpose

What is the purpose of a logo? It’s more than design…it’s about purpose

Without purpose, a logo is merely design. If it’s borrowed or if it’s completely original, it makes no difference if it’s unrelatable.

In the end, a meaningful logo is a symbol of what you stand for and what you aspire to do or be that attracts me to stand with you.

Published by Zé Marques

Designer director, loves indie things, far away places and non-fancy gin & tonics. Jammin' @Automattic.

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