What is the purpose of a logo? It’s more than design…it’s about purpose

What is the purpose of a logo? It’s more than design…it’s about purpose

Without purpose, a logo is merely design. If it’s borrowed or if it’s completely original, it makes no difference if it’s unrelatable.

In the end, a meaningful logo is a symbol of what you stand for and what you aspire to do or be that attracts me to stand with you.

Published by Zé Marques

Designer and front-end developer, loves indie things, far away places and non-fancy gin & tonics. Jammin' @Automattic.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: