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It’s almost impossible to come up with really innovative things when you have a deadline and schedule. Mark Kawano in 4 Myths About Apple Design, From An Ex-Apple Designer.
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What is the purpose of a logo? It’s more than design…it’s about purpose
What is the purpose of a logo? It’s more than design…it’s about purpose Without purpose, a logo is merely design. If it’s borrowed or if it’s completely original, it makes no difference if it’s unrelatable. In the end, a meaningful logo is a symbol of what you stand for and what you aspire to do…